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JOY is a British fashion and lifestyle brand, renowned for vintage inspired womenswear, classic yet contemporary menswear, unique accessories and quirky gifts. A quietly eccentric and subtly cool Brit stamp marks everything from JOY’s bespoke store interiors to our lovingly curated collections.
Celebrating individual style and expression, our in-house design and buying teams are on a mission to provide feel-good fashion for a look that is uniquely yours and exclusively JOY. Amongst a tempting range of handpicked brands is our own label Louche; designed by women, for women, to indulge sartorial fantasies in effortless style and with our trademark vintage flair.