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Property has been the latest market to be transformed by the shift towards an access over ownership consumer approach, with the burgeoning build-to-rent (BTR) sector proving a formidable force in the property market. Responding to rising demand in the area, Canary Wharf Group’s new build-to-rent arm Vertus is launching its first development on the privately owned Canary Wharf estate. 10 George Street (left), a collection of 327 apartments, is the first among three BTR developments launching in Canary Wharf this year. Residents will be able to sign a flexible tenancy to suit their needs. The properties will also benefit from exceptional amenties, including a lounge, expansive south-facing garden terrace, private event space and a bar area. There are two Sleep Suites for guests of residents to stay in.There will also be a gym for residents.

Alastair Mullens, Head of Vertus, says, “Build-to-rent is becoming more prominent but the services at Vertus will set a new standard for what residents can expect in a rental development. We’ll also be hosting a wide array of events so residents can get to know each other and really develop a community here.”

The apartments’ interiors are in an open-plan format to accentuate natural light throughout, with high-specification appliances. The studio to three-bedroom apartments will be available to rent from early 2020.

thisisvertus.com

* Text courtesy of Canary Wharf Magazine 
* Text as originally appeared in Canary Wharf Magazine