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Circle Collective: Sustainable Fashion with Social Purpose

23 July 2025
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In the heart of Canary Wharf’s vibrant mixed-use neighbourhood, Circle Collective stands out as more than just another fashion retailer. Combining streetwear style, with meaningful social impact, creating a shopping experience that benefits both customers and the community.  

Fashion That Changes Lives  

Circle Collective operates three streetwear stores across London, including Canary Wharf. These shops serve a dual purpose, offering stylish, sustainable fashion while functioning as training grounds for young people facing barriers to employment.  

The impact speaks for itself: Circle Collective has helped over 1,700 young people into employment through their comprehensive #BackYourFuture programme. This initiative provides unemployed young people aged 18-24 with the skills, confidence and experience they need to secure permanent work. 

The Purpose Collection   

At their Canary Wharf location, Circle Collective showcases their ‘Purpose Collection’, a thoughtfully selection of preloved items, vintage pieces and their own sustainable brand. This collection represents a commitment to environmental responsibility alongside social impact. The store implements numerous sustainable practices, including:  

  • Eco-friendly packaging  
  • End of life recycling programmes  
  • Responsible sourcing and operations  

For conscious consumers in Canary Wharf, Circle Collective offers an opportunity to make purchasing decisions that align with their values. Every item bought helps fund training programmes for disadvantaged young people while reducing fashion’s environmental footprint.  

Support Through Shopping and Donations  

There are multiple ways to support Circle Collective’s mission while visiting Canary Wharf: 

  • Shop the Purpose Collection  
  • Donate Pre Loved clothing directly to the store  
  • Spread awareness about their social impact mission  

When you drop off clothing donations at Circle Collective, you’re giving items a second life while supporting young people in gaining valuable work experience and skills.  

Visit Circle Collective at Canary Wharf to discover stylish, sustainable fashion that makes a difference. Buy social, support your local community and help create opportunities for the next generation.  

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